Digital Marketing Training – 100% Job Guarantee
Besant Technologies is a renowned training institute in Chennai for top professional courses such as Digital Marketing, Java, Oracle, AWS, and many more. We are a subsidiary of the famous IT Company, BDreamz Global Solutions Pvt. Ltd that services clients like Infosys, Cognizant, IBM, and more. We derive our industry expertise and know-how from our parent company. Our training centers are located in several locations across Chennai to provide the student with better and quicker access to the institute and the tutors. Currently, we have centers in Velachery, Omr, Tambaram, Porur, and we will soon be opening in other locations too.
Digital Marketing Training in Chennai
Digital marketing is the buzz of the town, it is quickly replacing the traditional methods of marketing due to its numerous benefits such as you can reach a larger audience at a reduced cost. Companies big and small all over the world are adopting digital marketing as a major part of their marketing campaign. This has escalated the already in demand professional digital marketer. Therefore, there couldn’t be a better time to become a professional in this domain by taking our most selling course digital marketing training in Chennai.
What is Digital Marketing?
Digital marketing is the use of digital technology to promote and sell products and services. The Internet is a primary platform that is used by digital marketing professionals. Other technologies that fall in the domain of digital marketing are mobile devices, display advertising, etc. Digital marketing allows companies to reach and communicate effectively with its existing customers at any point of time from anywhere. It helps the company obtain new customers through the referrals of the already existing customer. Due to its unique ability to drive traffic and lead to the website of a company, this technology is rapidly being incorporated in companies throughout the world.
Why Digital Marketing?
A large number of professionals and student are taking the digital marketing training in Chennai. This trend has been observed during the past several years, but, in 2018, it has picked up more rapidly, primarily because of the lucrative career option available for a certified professional in digital marketing. Digital marketing will one day completely replace the traditional methods of marketing and companies are aware of this fact and they are embracing it. It is time that you embrace this technology and gets certified from the best digital marketing training institute in Chennai.
How we, at Besant Technologies, help you?
The best Digital marketing training in Chennai is provided by Besant Technologies that trains you with the help of real-time project that will give you unique perspective and application of theoretical concepts. Our tutors are adept digital marketers who can impart knowledge in the most easily comprehensible language. We use the latest technology and up-to-date training materials so the student gets the most out of the digital marketing training in Chennai.
Do you need Training in Digital Marketing?
Digital marketing training does not just make you an adept and skilled professional who can meet the requirements of a job head-on but also opens up your view of the internet world. A large number of students opting for this course is evident enough to highlight the importance and popularity of this course. If you are looking for a quick placement, there could not be a better course choice.
Job Opportunities for Digital Marketing Experts
Digital marketing professionals are pivotal for an organization and absolutely crucial for an internet based company. A student post the completion of digital marketing training in Chennai can expect quick and hassle-free placement in any company. Job profiles that a certified digital marketing professional can expect are Analytics Manager, Digital Marketing Manager, E-commerce Manager, CRM Manager, Digital Director, PPC Search Manager, Search Manager, Marketing Director, Marketing Executive, Social Media Manager, and more.
Digital Marketing Training in Chennai
Besant Technologies offers the best digital marketing training in Chennai. A student post the completion of the course can easily get placed with our placement assistance program. For the best digital marketing knowledge, take our course.
Advanced Digital Marketing Course Syllabus (50 Hours)
MODULE 1: BASICS DIGITAL MARKETING (3 hrs)
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How does Internet Marketing work?
- Traditional Vs. Digital Marketing
- Significance Of Online Marketing In Real World
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Converting Leads
- Performance Evaluation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH (1 hrs)
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO) (1hrs)
- Introduction To Search Engine Optimization
- How Does Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
MODULE 4: ON PAGE OPTIMIZATION (5 hrs)
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Optimize SEO Content
- Check For Copy scape Content
- Landing Page Optimization
- No-Follow And Do-Follow
- Indexing And Caching
- Creating XML Sitemap
- Creating Robot.Txt
- SEO Tools And Online Software
MODULE 5: OFF PAGE OPTIMIZATION (8 hrs)
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Authority, Backlinks
- Do’s & Don’ts In Link Building
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Press Release Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
MODULE 6: SEO UPDATES AND ANALYSIS (2 hrs)
- Google Panda, Penguin, Humming Bird Algorithm
- How To Recover Your Website From Google Penalties
- Webmaster And Analytics Tools
- Competitor Website Analysis And Backlinks Building
- SEO Tools For Website Analysis And Optimization
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & LISTING (1 hrs)
- Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Placing Web Site On First Page Of Google Search
- Lean To Make Free Online Business Profile Page
- How To Make Monthly Basis Search Engine Visibility Reports
- Verification On Listing, Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM) (3hrs)
- Google Adwords (SEM)
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- PPC Basic
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring And Conversion Tracking
- Reports
MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO) (1hrs)
- Social Media Optimization (SMO)
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook Page, Google+, LinkedIn,
- YouTube, Pinterest,
- Instagram Optimization
- Hashtags And Mentions
- Image Optimization And Networking
- Micro Blogs For Businesses
MODULE 10: SOCIAL MEDIA MARKETING (SMM) (5hrs)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Connecting Apps To Fan Pages
- Facebook Analytics
- Data-Based Management And Lead Generation
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- CPC Vs CPM Vs CPA
- Conversion Tracking
- Power Editor Tool For Advertising
- Twitter Optimization
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- Product Brand Promotion And Activities
- App Installs And Engagement
- Case Studies
- Conversion Tracking And Reporting
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Database Management And Lead Generation
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- LinkedIn Advertising
- Increasing ROI Through LinkedIn Ads
- Conversion Tracking And Reporting
- YouTube Optimization
- Channel Creation
- In Display Ads
- Video App Install Promotion
- Video Shopping Promotion
- Google Plus
- Features
- Tools & Techniques
- Google + 1
- Google Plus For Businesses
MODULE 11: WEB ANALYTICS (2 hrs)
- Getting Started With Google Analytics
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & Ecommerce
- Actionable Insights And The Big Picture
- Live Data
- Demographics
- Module 9 : Google Webmaster Tools
- Adding Site And Verification
- Setting Geo Target Location
- Search Queries Analysis
- Filtering Search Queries
- External Links Report
- Crawls Stats And Errors
- Sitemaps
- Robots.Txt And Links Removal
- Html Suggestions
- URL Parameters (Dynamic Sites Only)
MODULE 12 : WEBMASTER TOOLS (2 hrs)
- Adding site and verification
- Setting Geo target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestions
- URL parameters (Dynamic Sites only
MODULE 13: CONTENT MARKETING (1 hrs)
- Introduction To Blogs
- Setting Up Your Own Blog
- The Importance Of SEO
- Content Duration & The Art Of Content Planning
- Creating A Compelling Personality For Your Content
- How To Monetize Your Blog
MODULE 14: MOBILE MARKETING (1 hrs)
- Importance Of Mobile Marketing
- In Current Scenario
- Fundaments Of Mobile Marketing
- Forms Of Mobile Marketing
- Geo-Targeting Campaigns For Mobile Users
- Measuring And Managing Campaign
- App & Web – Mobile Advertising
- Content Marketing
- Mobile Targeting And Segmentation
- SMS Marketing
- Case Studies On App Advertising
MODULE 15: VIDEO MARKETING (2 hrs)
- Importance Of Video Marketing
- Understanding Video Campaigns
- YouTube Marketing (Video Ads)
- Types Of YouTube Ads
- In-Display And In-Stream Ads
- Using YouTube For Businesses
- Developing YouTube Marketing Strategies
- Video Ad Groups
- Targeting Options
- Understanding Bid Strategies
- Bringing Visitors To Your Website
- Via YouTube Videos
MODULE 16: WORDPRESS SEO CONCEPTS (1 hrs)
- Using Word Press How To Do SEO Works
MODULE 17: CREATING A NEW SIMPLE WEBSITE (1 hrs)
- Creating A Simple Website For Your Business/Work Using Html Coding
MODULE 18: EMAIL MARKETING (1 hrs)
- Using Bulk Email Service To Boost Your Business
MODULE 19: SMS MARKETING (1 hrs)
- Using Bulk SMS Service To Boost Your Business
MODULE 20: LIVE PRACTICALS (2 hrs)
- Live Practical Experience
MODULE 21: INTERVIEW PREPARATION (3 hrs)
- Resume Preparation
- Interview Question Preparation
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