Besant Technologies offers Best Digital Marketing Courses in Marathahalli, BTM Layout, Rajajinagar & Jaya Nagar in Bangalore. We teach students everything that is important- starting from basic to advanced concepts, that too in a real-time environment.
Training in Digital Marketing Courses
Digital marketing is also sometimes called data-driven marketing. It is basically the marketing of services and products with the use of digital technologies, primarily over the internet. However, the use of display advertising and mobile phones are not unheard of. Receiving training in a Digital marketing course can definitely act as an added feather to your hat. So, if you haven’t seriously considered taking digital marketing classes, then it’s high time you did.
The good news is that there is an abundance of digital marketing courses in Bangalore. So, you can choose one as per your needs. If you want sure-short results, then opting for Besant Technologies would be the best bet. Besant is a renowned institute offering the best digital marketing courses in Bangalore. When you enroll with Besant, you invariably give your career a boost.
What is Digital marketing?
Digital marketing is nothing but an advertising method, in which digital channels such as social media, mobile apps, websites, e-mails and search engines are used for advertising products and services. Although a lot of marketing activities fall into this category, some are more common and widely used than others. Businesses, these days, want their campaigns to be digital, for reasons that are quite obvious. First, it’s a less expensive method of advertising. Secondly, it’s convenient. Thirdly, it reaches a larger target audience. And now that you know it’s so relevant in the present day context, there is no reason why you shouldn’t take digital marketing training in Bangalore. For the best learning outcomes, you can associate with Besant Technologies. Besant is the most trusted digital marketing institute in Bangalore.
Why digital marketing?
Taking any digital marketing course in Bangalore is a super clever decision. And with this trend gaining fast popularity, you surely won’t want to be a laggard by not getting trained in a digital marketing course. Below, we have dished out some of the most amazing reasons to receive training in digital marketing-
- The rate at which people are adopting and using digital technologies is impressive.
- A sizeable amount of advertising spending is on digital campaigns.
- The number of skilled digital marketing professionals is still low.
- It’s a dynamic field with constantly changing or upgrading digital media channels. And that is why jobs in this field are often challenging.
- With a boom in Internet-based startups, the need for people trained in digital marketing courses has increased manifolds.
How we, at Besant Technologies, help you?
Taking up a Digital marketing course in Bangalore at Besant Technologies will open up numerous career avenues for you.
Our relentless efforts in visualizing the possibilities of digital marketing in the IT arena have enabled us to be of help to those who really wish to learn this skill set. Our trainers are some of the best in the field with unmatched practical knowledge in addition to a strong foothold in theories. By following a student-centric approach of imparting knowledge, they have been ensuring positive learning outcomes among students. What makes us more efficient as an IT training institute are our courses, which are not just easy to understand but also pertinent as far as industry needs and standards are concerned. We try to keep you aware of all the latest IT innovations and make sure everything you receive from us helps you better in the IT field.
What more? We offer competent guidance for placement and help you get your dream digital marketing job, with no extra efforts.
Do you need training in digital marketing?
If you do not just want to set foot in the IT industry, but also wish to maintain a stronghold in the field for as long as possible, then enrolling yourself with a course in digital marketing Bangalore would be the best thing to do.
Because you can’t learn the tactics on your own, it’s important to take digital marketing coaching classes. The certification you will be offered with, at the end of the course, will be a testimony to your skills.
Job opportunities for digital marketing experts
Once you are done with the digital marketing certification course, you can take up a job in any of the numerous fields that the concept of digital marketing encompasses, such as SEO, SMO, SEM, Social Media, web marketing and online sales. You may choose to be employed with a company’s in-house digital marketing department, or some dedicated digital marketing company or may remain self-employed by offering digital marketing services.
Digital Marketing Training in Bangalore
Besant Technologies boasts of being the Best digital marketing training institute in Bangalore. And the syllabus for this course has been broken down below (not in any specific order) for your convenience-
Download PDFSyllabus
Video ReviewCourse Fees
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Course Name | Digital Marketing |
Category | Other Training |
Venue | Besant Technologies |
Official URL | Digital Marketing Training |
Demo Classes | At Your Convenience |
Training Methodology | 30% Theory & 70% Practical |
Course Duration | 35-40 Hours |
Class Availability | Weekdays & Weekends |
For Demo Class | Email ID – besanttech@gmail.com |
Digital Marketing Course Syllabus
Introduction
- What is search engine optimization?
- How major search engines rank websites
- The top search engine ranking factors
- How to interpret the search engine results
- Overview of the processes and concepts behind search engine optimization
- What to expect from an SEO campaign
- Principles and importance of the google page rank system
- Important developments in major search engines
- Top SEO myths revealed
- Common SEO mistakes
- What is white hat & black hat SEO?
Web Design for On-Page SEO
- Creating a search engine friendly website
- Understanding website usability and accessibility
- Identifying areas for improvement (includes SEO review of existing site/s)
- Improving content quality
- Improving conversion with good page layout
- How to emphasize your unique selling points
- Website code standards compliance
- The importance of website load times to search engine ranking (new)
- Finding broken links
- Avoiding domain canonicalization and duplicate domains
What is On-Page Optimization
- Keyword research with google keyword planner
- How to select a domain name?
- Page naming {url structuring}
- Folder naming image naming
- Image title and alt tags creation
- What are meta tags
- What is content writing?
- Seo friendly content writing {inserting keywords in content} anchor text, link title
- Creation HTML sitemap creation XML sitemap
- Site tracking tools (google webmaster tool, google analytics tool)
- What is Alexa?
Content SEO Techniques
- Best keyword research and selection tools
- Competitor keyword research tactics
- Adding niche industry terms into your search engine optimization strategy
- Understanding search volumes (‘broad’ versus ‘exact’ keyword match)
- Checking keyword competition
- Long tail keywords – what they are and how to select and use them
- The relative importance of meta tags, titles, headings (h1 – h6 tags) and body text
- Improving SEO by using background images with text overlay
- Correct use of image alt tags
- Seo copywriting techniques
- Effective use of internal text links
- How to manage page redirects and avoid 404 errors
- Duplicate content, the problems it causes and how to spot it
Google Webmaster Tools &Web Analytics
- Understanding Google webmaster guidelines
- Overview of google webmaster tools and functionality
- Google sitemaps, how to create and submit an XML sitemap
- Website geographic targeting
- Carrying out a simple website ‘health check’ using google analytics
- How google analytics can fine tune your SEO and PPC campaigns
- Understanding your website traffic sources
- Utilising the google toolbar
Google SEO Tips
- Overcoming google indexing problems
- How to utilize Google places and local search
- How online citations benefit google local listings
- Utilising Google advanced search operators to find potential link partners
- Removing unwanted content from the Google index
Off-Page Optimisation Techniques
- What are backlinks?
- Why are backlinks important?
- How to get backlinks?
- Difference between do-follow and no-follow backlinks
- What is google page rank?
- How to increase page rank?
- Search engine submissions
- Directory submissions
- Article writing and submissions
- Press release writing and submissions
- Blog posting and comment writing
- Classifieds posting
- Forum posting
- Business listing
- Social bookmarking
- Social networking
- RSS feeds
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